Tracking snippets

Tracking snippets measure visits and applications on your public careers site. You paste the code that a provider gives you.

Use Page tracking for page-view tags such as Google Analytics or Google Tag Manager. Use Application tracking for conversion pixels from Indeed, ZipRecruiter, and other job boards.

These snippets run in the browser of every visitor. Paste code only from providers you trust.

Before you start

• You must be signed in.
• These plans include this feature: Hire, Hire + Retain, and Enterprise.
• These roles can add tracking snippets: Owner, Administrator, Hiring Manager, and Office Administrator.
• Open Hire, then open Careers Page. See Opening the Careers Page.
• Copy the snippet from the provider before you start.

Open Tracking

1. Select Settings.
2. Select Tracking.

Page tracking

Page tracking runs on every public careers site page.

1. In Page tracking, paste the HTML or JavaScript.
2. Select Save.

Use this field for Google Analytics, Google Tag Manager, and similar page-view tags.

Application tracking

Application tracking runs after a candidate submits an application.

1. In Application tracking, paste the HTML or JavaScript.
2. Select Save.

Use this field for Indeed, ZipRecruiter, and other conversion pixels.

Limits

Each snippet can have up to 32,768 characters. If a snippet is too long, the form shows a validation error on that field.

You can clear a field and select Save to remove a snippet.

After you finish

A success message shows: Public careers site settings updated.

The snippets run on the live public careers site. They do not run in the settings preview.

Select Open page and complete a test application if you need to confirm a conversion pixel.